If you’re setting up your own business, working for somebody else, writing a book, creating your own art or whatever it may be, what do you want to say that makes you different to everybody else? How will people notice you over the white noise of the world?
I recently read an interview with the prolific American musician Jack White who has just put out an album with Neil Young on his own record label Third Man which was recorded in a 1947 vinyl recording booth. You may ask why he felt the need to do this, but he is committed to making music his own way and this is the first time a major artist has used this technique in decades, so it gets noticed. It could be argued that Jack and his company stand for quality, beauty and tradition and succeed at doing it in their own contemporary way.
Third Man Records stands for a lot of things and when you stand for things, people come to you (Jack White)
So, with this in mind and focusing on you, who you are and who you want to be, what do you want to say that you have yet to say?
And what do you want the world to know that you stand for?